It would be easier not to. "I'll figure it out as we go" sounds flexible and relaxed. It's also how projects drift, budgets creep, and nobody can tell whether it's going well. I named my method FIESTA for a simple reason: a named process is a promise you can hold me to.
Agree the goal and what success looks like.
Audit the brand, message, audience and competition.
Build the positioning, narrative and identity.
Roll out only what moves the needle.
Measure, refine and scale what works.
Each stage has a clear job and a clear output. You always know where we are, what's coming next, and what "done" looks like for the stage we're in. No mystery. No black box. For an experienced consultant handing over something as important as their brand, that matters more than any portfolio. You're not buying my taste. You're buying a process that produces a predictable result.
Not to be confused with the Fit Call - that's the free chat before any of this kicks off. Fit, here, is where a signed project actually begins.